Content Marketing Expert
XM Cyber is looking for a superstar detailed-oriented, data-driven, energetic marketing professional to drive the Content Marketing Program. This position demands exceptional content and inbound marketing expertise as well as strong multi-tasking to meet our challenging digital footprint, awareness and leads goals. The Content Marketing Expert position requires prolific and talented writing capabilities to produce various types of content regularly. The Content Marketing Expert will be hands-on in driving marketing content and funnel but will also be required to think on a strategic level. Advantage to candidates with experience from Cybersecurity companies. Position based in Israel – Herzelyia.
If you are up for the challenge and you have the “XM factor”, come and join us!
Role & Responsibilities:
- Responsible for the company’s content and marketing funnel portfolio
- Write, edit and manage social and content editorial calendars (blogs, white papers, eBooks, SlideShare, etc.)
- Grow new leads, including marketing qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Optimize lead nurturing processes through email, content, and social channels
- Be the voice of the company in social media, blogs, internal and external forums, ensuring consistent voice and tone
- Drive demand generation activities including webinars, Emails, paid advertising, online events, etc.
- Research and make recommendations for new topics and content based on competitive landscape
- +5 years’ experience in B2B Content Marketing
- Experience in B2B Cybersecurity environment – An Advantage
- Native English speaker with exceptional writing skills
- Extensive experience in writing marketing materials (websites, one pagers, website content, video story-boards, infographics, eBooks, brochures, articles, press-releases, newsletter etc.)
- Very strong editor and proofreader and obsessive about grammar rules —no detail goes unnoticed
- Independent with the ability to multi-task in a highly-demanding, fast-paced environment
- Very creative , out-of-the-box thinker and speed of execution
- B.A. Required, MBA – a plus