Senior Product Marketing Manager


IL Tel Aviv District Herzliya

About The Position

XM Cyber is looking for a passionate, creative Senior Product Marketing Manager to join our product

marketing team. In this role you will become a subject matter expert for our Continuous Exposure

Management platform and articulate the value of XM Cyber to the market. You will work at the

intersection between product, marketing and sales and play a pivotal role in shaping the direction of

the solution.

This position is ideal for someone who’s a builder at heart and has a proven track record as a B2B

product marketer.

What you’ll do:

 Develop messaging and positioning that differentiates XM Cyber and enforce it through

creative presentations, collateral, website content, white papers and playbooks.

 Build GTM programs and content that create traction with the buying audience and drive


 Collaborate closely with demand generation, content marketing and thought leadership


 Stay up-to-date with industry developments and competitive analysis as a basis for new

original content.

 Research and understand target buyer personas and market segments to ensure our offering

is designed and delivered to create value for them.

 Communicate the value proposition of XM Cyber’s products to the sales team and develop

the sales tools that support the selling process.

 Actively engage in customer-facing activities such as customer conferences, virtual events

and webinars, and analyst briefings.

 Drive integrated marketing campaigns for new business acquisition as well as product

adoption by our current customer base.



 3-5 years of B2B enterprise product marketing experience (open to product managers who

want to make the transition into product marketing)

 Customer-centric mindset, with a deep understanding of customer’s pains, translating

product capabilities into compelling business value.

 Cyber security experience - Advantage

 Experience leading cross-functional initiatives, collaborating across Product, Demand Gen,

Content, Enablement, and Sales teams

 Passion for the cybersecurity and/or cloud computing space

 Excellent writing, storytelling and presentation skills-

 Organized, motivated, positive attitude and works well cross-functionally

 English - Native