About The Position
XM Cyber is looking for a passionate, creative Senior Product Marketing Manager to join our product
marketing team. In this role you will become a subject matter expert for our Continuous Exposure
Management platform and articulate the value of XM Cyber to the market. You will work at the
intersection between product, marketing and sales and play a pivotal role in shaping the direction of
This position is ideal for someone who’s a builder at heart and has a proven track record as a B2B
What you’ll do:
Develop messaging and positioning that differentiates XM Cyber and enforce it through
creative presentations, collateral, website content, white papers and playbooks.
Build GTM programs and content that create traction with the buying audience and drive
Collaborate closely with demand generation, content marketing and thought leadership
Stay up-to-date with industry developments and competitive analysis as a basis for new
Research and understand target buyer personas and market segments to ensure our offering
is designed and delivered to create value for them.
Communicate the value proposition of XM Cyber’s products to the sales team and develop
the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events
and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product
adoption by our current customer base.
3-5 years of B2B enterprise product marketing experience (open to product managers who
want to make the transition into product marketing)
Customer-centric mindset, with a deep understanding of customer’s pains, translating
product capabilities into compelling business value.
Cyber security experience - Advantage
Experience leading cross-functional initiatives, collaborating across Product, Demand Gen,
Content, Enablement, and Sales teams
Passion for the cybersecurity and/or cloud computing space
Excellent writing, storytelling and presentation skills-
Organized, motivated, positive attitude and works well cross-functionally
English - Native