Head of Product Marketing


IL Tel Aviv District Herzliya

About The Position

XM Cyber is looking for an experienced Product Marketing leader to be responsible for successfully

launching new solutions into the market, helping create demand and ensuring that sales, marketing

and customer success are consistent on messaging.

Reporting to the VP of Marketing, you ou will manage a team that includes product marketers,

content marketers and sales enablement and help build a world-class product marketing function

including the creation of differentiated product messaging, sales tools, effective marketing programs

and sales enablement content to support the GTM strategies. You will be the product evangelist and

work cross-functionally to drive marketing campaigns, new product releases, joint value propositions

with technology alliances and enable sales to position and sell our platform across multiple


This position is ideal for someone who’s a builder at heart and has a proven track record as a B2B

product marketing leader.

What you’ll do:

 Strategy: you’ll build and execute, through your team, a product marketing strategy to help

improve the success of our solutions in the market.

 Management: lead, develop and inspire a team of product marketers, content marketers

and sales enablement.

 Product Champion: help inform the overall marketing strategy with valuable product

marketing intelligence. Be the evangelist, internally and externally, for our solution and be a

pulse on the market to educate key stakeholders.

 Customer Research: build detailed personas and gain a deep understanding of the markets

we serve to help inform sales and marketing activities.

 Competitor Intelligence; build and keep up to date a competitor comparison matrix. Using

this intelligence to inform new product development and marketing tactics.

 Product Messaging: using customer research and competitor intelligence, develop

compelling product positioning and messaging, including differentiators and use cases.

 Product Launches: Develop product launches that differentiate XM Cyber and enforce its

value through creative presentations, collateral, website content, white papers and


 Analyst relations: Own analyst relations and maintain regular briefings with key industry

analysts to keep them up to date on XM Cyber’s progression and success.

 GTM: work closely with sales and marketing teams to create and support the go-to-market




 Cyber security experience pre requisite.

 10+ years of B2B enterprise product marketing experience with proven team management


 Strong technical background (product management background – advantage)

 Proven ability to translate technical capabilities into real-world value for target audiences

and build an effective and engaging buyer journey that increases awareness and drives

demand generation.

 Customer-centric mindset with in-depth knowledge of the cybersecurity buyer persona,

market dynamics and a deep understanding of customer pains and the way they buy.

 Excellent writing, storytelling and presentation skills

 Organized, team player, works well cross-functionally

 English- Native