XM Cyber Privacy Policy

Last Revised: February 20, 2018

XM Ltd., its affiliates and its existing subsidiaries (if any) (“XM”, “Company” “we” or “us”) respects the privacy of the users of its website at the address www.xmcyber.com(the “User” or “you” and the “Site” respectively) and is committed to protect the personal information that its Users share with it. We believe that you have a right to know our practices regarding the information we may collect and use when you use our Site.

Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use at www.xmcyber.com/terms-of-use, which this Privacy Policy is incorporated thereto by reference.



2. Which information we may collect on our Users?

We may collect two types of data and information from our Users:

a.       The first type of information is “Non-personal Information” which is non-identifying and non-identifiable information, without particular reference to the identity of the User from which such information was collected. Non-Personal Information is any unconcealed information which is available to us while Users are using the Site. Non-personal Information which is being gathered consists of behavioral information, and may contain, among other things, the activity of the User on the Site, User’s ‘click-stream’ on the Site etc.

b.       Other type of information is “Personal Information” which is individually identifiable information that identifies an individual, or may with reasonable effort identify an individual, either alone or in combination with other information, or may be of private or sensitive nature. Personal Information which is being gathered consists of any personal details provided consciously and voluntarily by the User. The Personal Information required from the User while filling in the Contact Forms includes the User’s full name, e-mail address, country, company and job title and the User may voluntarily provide his phone number; in addition, subscription to the blog and/or newsletter of the Company requires the User’s full name and email address.

For avoidance of doubt, any Non-Personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection or linkage exists.

We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your active acceptance to the Terms and the Privacy Policy.

3. How Do We Collect Information on Our Users?  

There are two main methods we use:

a.          We collect information through your use of the Site. In other words, when you are a User of the Site we are aware of it and may gather, collect and record the information relating to your usage, either independently or through the help of third-party services as detailed below.

b.         We collect information which you provide us voluntarily. For example, we collect Personal information which you voluntarily provide when you fill in one of the call-to-action forms, or registering to the newsletter in order to receive updates about the Company’s developments. We store the Personal Information either independently or through the help of our authorized third-party service providers as detailed below.

4. What are the Purposes of the Collection of Information?

Non-personal Information and Personal Information are collected in order to:

  • to provide you with and to operate the Site, including for statistical and research purposes and creation of aggregated anonymous data;
  • to develop, improve and customize the Site, the experience of other users and the offering available through the Site;
  • to be able to contact Users for the purpose of providing them with technical assistance, support, handle requests and complaints and collect feedback in connection with performance of the Site;
  • to send you updates, notices, announcements, and additional information related to the Site;
  • to be able to reply to User online queries in connection with performance of the Site;
  • to display or send to you marketing and advertising material when you are using the Site, including in accordance with the section titled ‘Direct Marketing’ herein and
  • to comply with any governmental agencies’ legal requests or court orders, and/or with any applicable law, rule or regulation.

5. Sharing Information with Third Parties

XM will not share any Personal Information it collects with any third party. Notwithstanding, XM may disclose Personal Information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy Policy and/or the Terms of Use, including investigation of potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to User’s support requests; (e) respond to claims that any content available on the Site violates the rights of third-parties; (f) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; (g) to protect the rights, property, or personal safety of XM, its Users, or the general public; (h) when XM is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of its assets; or (i) to collect, hold and/or manage your Personal Information through XM’s authorized third party service providers, as reasonable for business purposes, which may be located in a country that does not have the same data protection laws as your jurisdiction; (j) pursuant to your explicit approval prior to the disclosure; or (k) cooperate with third parties for the purpose of enhancing the User’s experience.

For avoidance of doubt, XM may transfer and disclose Non-personal Information to third parties at its own discretion.

6. Deletion or deletion of Personal Information

If for any reason you wish to modify or delete your Personal Information please send us an email to: info@xmcyber.com, and we will make reasonable efforts to modify or delete any such Personal Information pursuant to any applicable privacy laws. Note that unless you instruct us otherwise we may retain your Personal Information for the minimal period of time required to provide you with our Site, or pursuant to any applicable law.

Please note, upon request to delete your account, the Company may depersonalize (and un-identifiable) your Service activity history for the purpose of enhancing and improving our Services.

7. Minors

To use of Site, you must be over the age of sixteen (16). Therefore, XM does not knowingly collect Personal Information from children under the age of sixteen (16) and does not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of sixteen (16) are not using the Site.

8. Security

We take a great care in implementing and maintaining the security of XM’s Site and its User’s Personal Information. XM employs industry standard procedures and policies to ensure the safety of its Users’ Personal Information, and prevent unauthorized use of any such information.  However, we do not guarantee that unauthorized access will never occur.

9. Third Party Software/Service

While using the Service we may be using third party software and/or service for various needs, inter alia, in order to collect and/or process the information detailed herein (the “Third Party Service Provider”). Note that these are independent software and/or service providers and XM does not take any liability about the information collection policies of these providers, or about any kind of issue, legal or otherwise, relating thereto. Third Party Service Provider’s includes the following:

  • HubSpot, which privacy policy is available at:


  • Google Analytics, which privacy policy is available at:


10. Cookies

When you access or use the Site, the Company may use industry-wide technologies such as “cookies” (or similar technologies), which store certain information on your computer (“Local Storage”) and which will allow us to enable automatic activation of certain features, and make your service experience much more convenient and effortless. The cookies used by the Site are created per session, does not include any information about you, other than your session key and are removed as your session ends. It is easy to prohibit the Local Storage. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies your online experience may be limited.

11. Direct Marketing

You hereby agree that we may use your contact details provided during registration, for the purpose of informing you regarding our products and Site which may interest you, and to send to you other marketing material. You may withdraw your consent via sending a written notice to the Company by email to the following address: info@xmcyber.com or by pressing the “Unsubscribe” button in the mail.

12. Changes to the Privacy Policy

The terms of this Privacy Policy will govern the use of the Site and any information collected therein. XM reserves the right to change this policy at any time, so please re-visit this page frequently. We will provide notice of substantial changes of this policy on the homepage of the Site and/or we will send you an e-mail regarding such changes to the e-mail address that you may have provided us with. Such substantial changes will take effect seven (7) days after such notice was provided on our Site or sent by email. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date and your continued use of the Site after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.

13. Have any Questions?

If you have any questions (or comments) concerning this Privacy Policy, you are welcome to send us an email to the following address, and we will make an effort to reply within a reasonable timeframe: info@xmcyber.com.